Best practices for road safety campaigns
- Date : 2012
- Author(s) : Comité technique AIPCR C.2 Exploitation routière plus sûre / PIARC Technical Committee C.2 Safer Road Operations
- Domain(s) : Road Safety / Road Network Operations
- PIARC Ref. : 2012R28EN
- ISBN : 978-2-84060-260-1
- Number of pages : 50
The report presents key findings of a literature review of best practices for road safety campaigns, and relate these to actual road safety campaign practices by road administrations and authorities of fourteen countries who responded to a survey questionnaire.
The report covers the following key focus areas:
- Road User Behaviour (including reference to theories of behaviour change),
- Types of Road Safety Campaigns,
- Target Audiences,
- Campaign Media, and
- Campaign Evaluation.
It shows how and why these issues should be sufficiently researched and understood before implemented by road authorities and administrations.